Gambling & iGaming traffic

Buy gambling traffic that reaches depositors.

Ad networks, Meta, in-app for casino and betting offers - with real CPM, CPA and cost-per-FTD numbers from campaigns. Updated monthly.

50,000+ FTDs/6+ years of experience/Meta · In-app · Native · Push

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Gambling Traffic in Africa: Small Deposits, Crash Games and One-Brand Markets

Oct 5, 2026·iGaming

Gambling Traffic in Africa: Small Deposits, Crash Games and One-Brand Markets

The comparison with LatAm is everywhere, and on the surface it holds: a young audience, mobile internet spreading fast, and a population that already bets around…

VIP Retention in iGaming: Why Casinos Lose Their Best Players Without Noticing

Oct 1, 2026·iGaming

VIP Retention in iGaming: Why Casinos Lose Their Best Players Without Noticing

A casino will spend weeks and a serious budget acquiring one VIP player, and then hand that player's retention to a manager who has about a hundred seconds a day for…

Facebook Ads Digest, September 2026: Verification, Assign Partner, Costly Rejects

Sep 29, 2026·Facebook Ads

Facebook Ads Digest, September 2026: Verification, Assign Partner, Costly Rejects

The autumn storm did not surprise anyone with its force. A ban wave across the turn of August into September has repeated for several years running.

iGaming Layoffs in 2026: What 2,400 Job Cuts Say About Consolidation

Sep 28, 2026·iGaming

iGaming Layoffs in 2026: What 2,400 Job Cuts Say About Consolidation

Layoff headlines usually get read as somebody else's problem. A casino operator trims its staff, an affiliate network restructures, and the buyer sending them traffic…

Why In-App Doesn't Ban the Gambling That Facebook Bans

Sep 24, 2026·In-App

Why In-App Doesn't Ban the Gambling That Facebook Bans

The autumn ban wave on Meta did not become the topic of the month by accident. While buyers patch up the account farm, the cloaking (masking the landing page from…

PWA Install Base in iGaming: The Asset That Outlives Your Ad Account

Sep 22, 2026·PWA

PWA Install Base in iGaming: The Asset That Outlives Your Ad Account

When a buyer counts a PWA, they count a funnel: click, install, registration, deposit. The bundle dies, and mentally everything dies with it.

Start here

Three tracks, read in order

Each track is a sequence — the articles build on each other, and the terms below are the vocabulary you’ll need on the way.

Launching casino on Meta

From first creative to first deposit without burning the account on day one.

  1. 1.5 mistakes that kill casino campaigns
  2. 2.Cloaking links in Facebook Ads, properly
  3. 3.PWA funnels for blackhat iGaming

Picking a vertical and GEO

Where the margin actually is in 2026 — before you commit budget to find out.

  1. 1.How to choose a GEO for gambling
  2. 2.Slots vs crash games: what converts
  3. 3.Crypto casinos & Web3 offers in 2026

Running in-app on Unity Ads

The source that takes gambling through official RMG accounts — how it works, and what one real run cost.

  1. 1.Unity Ads for iGaming: how the source works
  2. 2.$87 per depositor across $48K on Unity
  3. 3.Playable ads and why they belong in-app

Surviving the ban storms

Accounts die. Campaigns should not. The infrastructure side of staying live.

  1. 1.Meta ban storms & credit lines in 2026
  2. 2.Meta's double standards for iGaming
  3. 3.Antidetect browsers that still hold up

FAQ

Questions buyers actually ask

Short answers with links deeper into the hub. If a term is unfamiliar, it’s in the glossary.

What is CPA affiliate marketing in iGaming?

Casinos and bookmakers pay partners for results — usually first deposits — instead of clicks or impressions. Buyers acquire traffic on Meta, Google, in-app or native networks and get paid per deposit (CPA), a share of player losses (RevShare), or a mix of both (Hybrid).

What does FTD mean and why does everyone measure it?

FTD is a first-time deposit — the moment a referred player puts real money into an account. It is the industry’s core billing event: offers are priced in FTDs, KPIs are set in FTDs, and a funnel that registers users without depositing them earns nothing.

How do I choose an affiliate network?

Check payment history and terms first, then offer depth in your GEO and vertical, then the quality of tracking and support. Start with 2–3 networks, split test the same traffic, and scale with whoever pays on time. Our directory lists 190+ networks and tools with links to official sites.

What is the minimum toolkit for a media buyer?

A tracker for attribution, an anti-detect browser with quality proxies for account work, virtual cards for ad spend, a spy tool for creatives, and a cloaking setup if you run grey verticals. Every category is covered in the directory.

Which industry conferences matter in 2026?

The big circuit is SiGMA (Malta, Dubai, Manila), Affiliate World (Budapest, Dubai, Bangkok) and iGB (London, Lisbon). Our calendar tracks 85+ affiliate, iGaming and marketing events with dates, venues and audience notes.

Programs

The reference desk is free. The process is what we teach.

Definitions, digests and directories tell you how the industry talks. Our programs cover how the work is actually done: Facebook media buying for iGaming, Unity Ads for in-app, and the stack behind both, built on our own spend rather than theory.

See all programs →

We don’t just aggregate it.

The same team behind this desk runs casino and betting traffic every day — for clients. If you need deposits instead of definitions, start a conversation.

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