Spend-model media buying · Facebook · Unity Ads
Buy iGaming traffic. See every dollar.
Our buyers run Facebook and Unity Ads campaigns for casino and sportsbook brands on a spend model: your budget, your tracker and fresh numbers every morning.
- FTDs driven
- 50K+
- years buying
- 6
- geos
- 20+
- per depositor on Unity Ads
- $87
Numbers from campaigns we run ourselves.
The model
Spend is the model where the buyer wants what you want.
There are two ways to pay for gambling traffic. On CPA you pay per depositor, and the buyer earns on the gap between your payout and their cost, so their budget follows whichever brand pays most this week.
On spend you fund the media and pay a fee on it. The buyer earns when your budget runs well, which leaves one thing to optimize: your cost per depositor.
| Compared | CPA | Spend |
|---|---|---|
| You pay for | each depositor, at the buyer’s price | the media, plus a fee on spend |
| The buyer works on | their margin across many brands | your cost per depositor |
| Traffic sources | the buyer’s own mix | channels you see and approve |
| Numbers | the buyer’s report | your tracker, every day |
| Volume | bursts toward the best payout | a steady line, month after month |
CPA
- You pay for
- each depositor, at the buyer’s price
- The buyer works on
- their margin across many brands
- Traffic sources
- the buyer’s own mix
- Numbers
- the buyer’s report
- Volume
- bursts toward the best payout
Spend
- You pay for
- the media, plus a fee on spend
- The buyer works on
- your cost per depositor
- Traffic sources
- channels you see and approve
- Numbers
- your tracker, every day
- Volume
- a steady line, month after month
Two channels
Facebook for reach. Unity Ads for control.
Facebook (Meta) Ads
The largest pool of players and the hardest auction in iGaming. We run through agency ad accounts, build creatives for your geo and move players through an app-style PWA funnel to registration.
- Agency ad accounts
- Creatives built for each geo
- PWA funnels with push follow-ups
- Launches planned around ban waves
Unity Ads (in-app)
Casino and sportsbook ads inside mobile games, through official real-money-gaming accounts. The cost per depositor is set before the first bid: break-even CPI, proven tracking, then a ROAS goal turned on purpose.
$87 per depositor across $48,000 in Slovakia, held for three months.
From brief to scale
Tracking first. Budget second.
01 · Brief
Two minutes in the form below. If there is a fit, we reply on Telegram within 24 hours with terms for your geo and channel.
02 · Pre-launch check
We go through your registration flow, payments and bonus mechanics and flag what will cost you depositors. Free, before any spend.
03 · Tracking
Registration and deposit postbacks fire in your tracker before the first dollar goes out.
04 · Test
14–21 active days, with geo, channel, test budget and target cost per depositor agreed upfront.
05 · Scale
Month to month, on the cost per depositor the test proved.
The daily report
Every dollar, in your own tracker.
Registrations and deposits are counted in your tracker. Spend comes straight from the ad platform. Every morning you get the same lines we use to make decisions, and when the two sources disagree, we settle it before the invoice.
Unity Ads · Slovakia · Apr–Jun · $48,000 spent · ~550 depositors · $87 each
| Date | Spend | Registrations | Depositors | Cost per depositor | ROI |
|---|---|---|---|---|---|
| Day 01 Sample | $512 | 41 | 5 | $102.40 | -38% |
| Day 02 Sample | $538 | 47 | 6 | $89.67 | -21% |
| Day 03 Sample | $497 | 39 | 6 | $82.83 | -9% |
| Day 04 Sample | $561 | 52 | 7 | $80.14 | +6% |
| Day 05 Sample | $544 | 44 | 6 | $90.67 | +3% |
| Day 06 Sample | $583 | 55 | 7 | $83.29 | +14% |
Sample rows · the format of the report, not a result
What it costs
Your media, plus a fee on spend.
You fund the ad budget; we charge a fee on what is actually spent. Exact terms follow your geo, channel and volume, and you get them after the brief, before any money moves.
Send a traffic brief- Ad spend
- Your budget, funded on a schedule agreed before launch
- Our fee
- A share of actual spend, set after the brief
- Tracking setup
- Included
- First test
- 14–21 active days, budget agreed after the brief
- Term
- Month to month
Fit
Who this is for.
A strong fit
- Casino and sportsbook brands, and affiliate programs with their own brands
- A licence and working payments in the target geo
- Registration and deposit postbacks, or a team ready to add them
- A budget for a 14–21 day test on one geo and one channel
A better first step
- Running traffic yourself → The Platform: the stack we buy with, with a 72-hour trial
- Learning Facebook or Unity Ads buying → Programs · Facebook · Unity Ads
- Building your own buying team → In-house buying
A few accounts at a time.
We keep a small number of spend accounts, so the buyers on yours stay senior and focused. We read every brief, and when the project fits the desk, you hear from us on Telegram within 24 hours.
The method comes with the traffic.
The process that runs your budget is the one we teach. When you want your own team running it, we help you build in-house buying: hiring, onboarding, playbooks and the stack.
How operators build in-house buying →FAQ
Frequently asked questions
What is the spend model in iGaming media buying?
You fund the ad budget and pay the buying team a fee on what is spent. Exact terms depend on geo, channel and volume and come after the brief. The team earns when your budget runs well, so it optimizes for your cost per depositor. Spend vs CPA in 2026 →
How much do I need to start?
Enough to run a 14–21 active-day test on one geo and one channel — that is what it takes to see a real cost per depositor. The exact budget follows your geo and channel, and you get it with the terms after the brief.
Which channels and geos do you buy?
Facebook (Meta) Ads and Unity Ads. Geos follow your licence and payments, and we confirm the channel fits the geo before the test starts.
Who owns the data?
You do. Registrations and deposits are counted in your tracker, and spend comes from the ad platform. Reports arrive daily: spend, registrations, depositors, cost per depositor and ROI.
What happens when Facebook restricts accounts?
Restrictions are part of the channel, so launches are planned around them: agency accounts, spare capacity and creatives ready to swap in. Account costs are part of the terms you get after the brief.
Do you work on CPA?
Spend is the model we run, because it is the one where our interests and yours point the same way. If CPA is a hard requirement for you, mention it in the brief.
What results can I expect?
The test answers that for your product: it sets a real cost per depositor for one geo and channel. What we commit to is the process: tracking before spend, daily numbers and decisions you can see.
Can my own team take over later?
Yes. The same process is what we teach operators who build in-house buying. How operators build in-house buying →
Traffic brief
Tell us what you want to buy.
Six questions, about two minutes. If there is a fit, we reply on Telegram within 24 hours.
Who are you?
Pick one.
Already know what you want to launch? Skip the discovery call. The full project brief takes about five minutes and comes with a free pre-launch check of your product. Open the project brief →