Unity & In-App UA
Rewarded Video
An opt-in ad format where the user watches a full video in exchange for an in-game reward, high-completion inventory common in Unity and mobile games.
Because the user chooses to watch for a reward, completion rates are high and attention is genuine, which makes rewarded video strong top-of-funnel inventory. The tradeoff is intent: the viewer came for the reward, not your offer, so the creative has to do the work of converting that borrowed attention.
For iGaming, rewarded video pairs well with a playable or a sharp slot hook that earns the tap after the reward. The trap is judging it on impressions; what matters is whether that cheap, high-completion attention turns into installs and then depositors.
In buyer speech
“Rewarded placements gave us cheap reach, but only the versions that ended on a playable actually moved installs.”