Unity & In-App UA
Playable Ads
A short interactive creative that lets the user try a mini version of the product before installing, the format that consistently wins in in-app and Unity inventory.
Playables convert because they qualify intent: the user who finishes a 15-second interactive demo and taps install is far warmer than a video viewer. In slots, a playable that mimics the spin-and-win loop pre-sells the mechanic in the ad itself.
They are more expensive to produce than video, so buyers test a small lineup and scale only the interactive hook that survives. The pitfall is a playable whose mechanic does not match the real product, which spikes installs but collapses reg-to-deposit.
In buyer speech
“The playable with the real bonus-wheel loop cut our cost per depositor by a third versus the video cut on the same offer.”