Unity & In-App UA
AppLovin
A mobile ad-tech company whose ad network, driven by its AXON machine-learning engine, and MAX mediation platform are among the largest buyers and sellers of in-app game inventory.
AppLovin is one of the largest companies in mobile ad tech. On the buying side its network uses the AXON machine-learning engine to bid for users across game inventory; on the selling side its MAX mediation platform lets app publishers run auctions in which many ad networks compete for each impression.
For user acquisition it works like Unity Ads and Moloco: you give the network an app, the events that matter and a target, and its model decides who sees the ad. iGaming teams put it in the same comparison as those two, but whether real-money gambling is accepted depends on the network's current policy and on account approval, so check that before planning a budget around it.
In buyer speech
“Before we test AppLovin, confirm the account gets real-money gambling approval; otherwise the creative pack never leaves moderation.”