iGaming

iGaming is the umbrella term covering all online gambling products: casino and slots, crash games, poker, and sports betting. It describes the vertical as a whole rather than any single offer type, and in affiliate contexts it signals a specific economic model — operators pay for depositing players via CPA, RevShare, or hybrid deals, with payouts far above most lead-gen verticals.

Buyers treat iGaming as a distinct discipline because it combines high payouts with restrictive ad policies, so most volume runs through cloaking, in-app traffic, or grey placements. Deal quality varies by GEO and license; a Tier-1 regulated market pays multiples of Tier-3, but demands cleaner traffic. The common pitfall is chasing headline CPA rates without checking baseline deposit requirements and hold periods that lock cashflow.