Verticals
Gambling
Business vertical built around online casinos and slot platforms — high LTV, strict moderation, geo-sensitive licensing.
Gambling is the business vertical built around online casinos and slot platforms. Its defining traits are high player lifetime value, strict moderation on every mainstream ad network, and licensing that varies sharply by GEO — an operator legal in Malta may be blocked in Germany. Affiliates typically get paid per first-time deposit (FTD) or a revenue share of player losses.
Media buyers rarely run gambling creatives straight through Facebook or Google review; campaigns lean on cloakers, agency accounts, PWA and Android apps, or push and pop networks with looser policies. Account bans are an operating cost, not an exception, so consumables — accounts, cards, proxies — sit in every P&L. The classic mistake is optimizing to registrations when the advertiser only pays on qualified deposits.
In buyer speech
“Gambling is eating accounts faster than usual this week — order another batch of agency BMs before we scale the Aviator funnel.”