iGaming Funnel
PWA
Progressive Web App — a web funnel that installs on a phone like an app through the browser, used in iGaming as a re-openable entry point between the ad click and the deposit.
In iGaming arbitrage a PWA is usually a page that mimics Google Play to lift install trust, then opens the mobile casino in a full-screen, app-like shell. The point is not the click, it is the installed icon: a permanent re-entry point that keeps pushing the user toward registration and FTD instead of a one-time visit.
Buyers run a lineup of PWA variants, not one, split-testing the fake-store name, icon, screenshots, rating and first-launch scenario, and keeping only what installs. On iOS behaviour differs (web push needs iOS 16.4+ and the app added to Home Screen), so plan for a lower opt-in there. The common mistake is one PWA for everything: without splits the budget burns on the average variant.
In buyer speech
“Android traffic goes to the PWA, iOS to the direct link, and we're testing three fake-store prelanders before we scale the winner.”