Verticals
Dating Vertical
Mainstream and adult dating offers, typically paid on SOI/DOI leads or first subscription.
The dating vertical covers mainstream and adult dating offers, typically paid on SOI or DOI leads or on first subscription. SOI (single opt-in) pays on a bare registration, DOI (double opt-in) requires email confirmation, and PPS deals pay only when the user buys a subscription — payouts scale accordingly from a couple of dollars to $50+ per conversion.
Dating is a classic entry vertical: funnels are simple, creatives are cheap to produce, and SOI feedback loops are fast enough to optimize within a day. The economics punish sloppiness, though — advertisers score lead quality aggressively, and traffic that registers but never engages gets payouts trimmed or the source blocked. Buyers also split mainstream and adult dating strictly, since networks, creatives, and compliance rules barely overlap.
In buyer speech
“Start the junior on dating SOI offers — $3 payouts, instant conversion data, and he can't burn more than lunch money learning.”