Tech & Tracking
XML Feed
A product/offer feed delivered in XML format for bulk import into a platform.
An XML feed is a product or offer feed delivered in XML format for bulk import into a platform, letting you load and continuously update large sets of offers, prices or creative data without manual entry. Each record carries structured fields — offer name, payout, geo, URL — so downstream systems can parse and map them automatically into campaigns or catalogs.
Buyers and networks lean on XML feeds when managing large offer inventories or comparison-style funnels where dozens of items need to stay current. The usual pain is schema mismatches and stale feeds: if the advertiser changes a field name or stops refreshing, your import breaks or serves outdated payouts silently. Validate the feed structure on integration and monitor its refresh timestamp so you catch staleness early.
In buyer speech
“Their XML feed changed a field name overnight and half our offers imported blank — pause the import until they fix the schema.”