Tech & Tracking
Cloaking
Showing a compliant "white" page to moderators and bots, and the real offer to targeted real users, split by a TDS — the backbone of grey-hat iGaming funnels.
Cloaking is the technique of serving two different pages from the same ad link: a compliant "white" page shown to platform moderators, review bots and datacenter IPs, and the real "black" offer page shown to genuine targeted users. The split decision is made by a TDS or cloaker (Keitaro, Palladium, custom filters) based on IP, user agent, fingerprint and referrer, making it the backbone of grey-hat iGaming funnels on Facebook and Google.
In practice you buy or rent a cloaker, connect it to your tracker, and tune filter rules per traffic source — Facebook's review bots behave differently from Google's. Common pitfalls: filters that are too loose let moderators through and burn the account; filters that are too tight send real users to the white page and kill CR. Always test your cloak with a clean device and mobile IP before scaling spend.
In buyer speech
“Cloak leaked on the new BM — a moderator hit the black page, so tighten the filter rules before we relaunch.”