Tech & Tracking
Tracker
Conversion-tracking platform (Keitaro, Voluum, Binom) that logs clicks and attributes conversions.
A tracker is a conversion-tracking platform — Keitaro, Voluum or Binom being the most common — that logs every click, stores the associated SubIDs and click IDs, and attributes conversions back to the exact placement, creative and source that drove them. It sits between your ad source and the offer, handling redirects, TDS logic and postback reception so you have one source of truth for campaign performance.
Media buyers live inside the tracker daily: building campaigns, reading click reports and cutting bad zones or placements by SubID. Self-hosted trackers like Keitaro run on your own VDS, giving you control and privacy but demanding server upkeep. The classic mistake is misconfiguring the postback so conversions never register, leaving you to optimize blind — always fire a test conversion before pushing traffic.
In buyer speech
“Set up the campaign in Keitaro and send me the tracker link once the postback is confirmed firing on registrations.”