Traffic & Channels
Mintegral
Mobile in-app advertising network commonly used for CPI and app-install campaigns.
Mintegral is a mobile in-app advertising network commonly used for CPI and app-install campaigns, serving interstitial, rewarded video and playable formats through its SDK footprint across gaming and utility apps. It is one of the major programmatic in-app players, with strong inventory in Asia and broad global reach, typically measured through MMPs like AppsFlyer or Adjust.
Buyers running casino apps, utilities or games use Mintegral for scale that social channels cannot match in some geos, with creative auto-optimization doing part of the work. The discipline it demands is post-install analytics: install prices look attractive, but bundle-level quality varies enormously, so campaigns are managed by deposit or retention rate per app bundle, with constant blacklist maintenance.
In buyer speech
“Mintegral is printing installs at $0.90 in Indonesia, but cut every bundle below 2% dep2install before scaling.”