Payment & Metrics
GGR
GGR (Gross Gaming Revenue) means player bets minus player wins, before bonuses, fees and taxes are deducted.
Gross Gaming Revenue is the total amount players bet minus the total amount they win back. It is the first and largest revenue line of a casino or sportsbook: nothing has been deducted yet, so bonuses, cashback, payment fees, game provider fees and taxes are all still inside it. Regulators and market reports usually quote GGR when they talk about the size of a market.
For an affiliate GGR describes volume. RevShare deals are almost always calculated from NGR, which is GGR after the deductions, so a strong GGR can still turn into a small payout when a brand gives out heavy bonuses. When a program quotes a percentage, check whether it applies to GGR or NGR and which deductions sit between the two.
How is GGR calculated in a casino?
GGR = total bets minus total player wins, over a chosen period. Example: players bet $100,000 in a month and win $90,000, so GGR is $10,000. NGR is what remains after bonuses, payment and provider fees and taxes are subtracted from that $10,000. A full step-by-step calculation to the affiliate payout is in our article NGR vs GGR.
In buyer speech
“GGR on the cohort looks great at 10k, but after bonuses and fees the NGR is under 5k, so plan the payout from that.”