Tech & Tracking
Redirect (301-308)
HTTP redirect status codes (permanent, temporary, etc.) used to forward traffic between URLs.
Redirect (301–308) refers to the HTTP status codes that forward a visitor from one URL to another — 301 permanent, 302 temporary, 307 and 308 preserving the request method, and so on. In traffic funnels these codes drive the hops between an ad link, the tracker, the TDS and the final offer, each redirect passing parameters like the click ID along the chain to the destination.
Buyers care which code they use because it affects caching, parameter preservation and how platforms and browsers treat the hop. Too many chained redirects add latency and drop clicks; the wrong code can cache a redirect a browser then refuses to re-evaluate, or strip query parameters so tracking breaks. Keep the redirect chain short and confirm your click ID survives every hop.
In buyer speech
“Check the redirect chain — somewhere between the tracker and the offer a 302 is stripping our click ID.”