PPL

Pay Per Lead is a compensation structure where the affiliate earns a fixed amount for every qualified lead delivered to the advertiser. It is effectively the same economics as CPL viewed from the payout side: the advertiser defines what counts as a lead — a registration, a validated form submission, sometimes a phone-verified contact — and pays only for entries meeting that bar.

Buyers gravitate to PPL when traffic converts to sign-ups easily but deposit intent is uncertain, since it monetizes the top of the funnel and shortens the feedback loop for optimization. The qualification criteria are where deals live or die: 'qualified' can mean anything from a valid email to a completed KYC step. Nail down the definition, rejection rules, and validation window in writing before launching, or budget for disputes.