CPA

Cost Per Action is a flat-rate payout model where the advertiser pays a fixed amount for a defined target action — most often a first deposit in iGaming, but also an install, a lead, or a sale. The payout does not change based on how valuable the user turns out to be later; you get the same amount whether the player deposits once or plays for years.

CPA is the default model for media buyers who want fast, predictable cash flow, since money comes back within days rather than months. The trade-off is baseline pressure: advertisers enforce quality KPIs like minimum deposit sums and Reg2Dep rates, and traffic that converts but never redeposits gets flagged, payouts cut, or the cap pulled. Always model your allowable cost per FTD against the CPA before scaling.