Payment & Metrics
Hybrid
A payment model blending a smaller upfront CPA with ongoing RevShare.
Hybrid is a payment structure combining a reduced upfront CPA with an ongoing RevShare percentage on the same players. You take a smaller fixed payout per FTD than a pure CPA deal would offer, and in exchange keep a long-term share of the net revenue those players generate, blending immediate cash flow with lifetime upside.
Buyers negotiate hybrids when they trust their traffic quality but cannot float pure RevShare economics. The CPA portion covers ad spend and keeps the operation liquid, while the RevShare tail compounds into passive income. Watch the exact split: a $60 CPA plus 25% RevShare can beat a flat $150 CPA on retentive geos, but on churn-heavy traffic the tail is worthless and pure CPA wins. Model both against your historical player retention.
In buyer speech
“Take the hybrid — 80 bucks plus 30% rev — our Portugal players redeposit well, the tail will outearn flat CPA by month three.”