Verticals
pOf
PlentyOfFish — a mainstream dating platform historically used as an affiliate offer source.
pOf is affiliate shorthand for PlentyOfFish, a mainstream dating platform that historically doubled as both an affiliate offer source and, notably, a self-serve ad platform. In the early 2010s POF Ads let buyers target users by age, relationship intent, and login count — granularity that made it a legendary training ground for a generation of dating-vertical media buyers.
Today the term surfaces mostly in legacy contexts: the self-serve ad platform is gone, and POF-related offers are scarce compared to modern dating brands. Buyers still reference pOf when discussing dating-audience targeting techniques that originated there, and some networks keep mainstream dating offers under that label. Treat it as vocabulary you should recognize rather than a channel you will actively buy in 2026.
In buyer speech
“My mentor cut his teeth on pOf ads back in the day — says nothing since has matched that targeting for dating traffic.”