Creative & CRO
Order Bump
A one-time order bump added at checkout to increase average order value.
An order bump is a small add-on offer presented directly on the checkout page — usually a single checkbox with a short pitch — that lets the buyer add a complementary product to their order in one click. Unlike an upsell it interrupts nothing: the user is already committed to purchasing, and the bump simply rides along on the existing transaction.
For funnel economics, the bump is nearly free money: no extra traffic cost, no added friction, and well-matched bumps routinely see meaningful take-rates that lift average order value enough to outbid competitors on the same traffic. The craft is in relevance and price — a bump priced low relative to the main offer and obviously complementary converts; an expensive or off-topic bump gets ignored or, worse, introduces doubt at the moment of payment.
In buyer speech
“Added a $17 order bump under the card fields — 30% take-rate, AOV is up eight bucks, which buys us headroom on the bids.”