Creative & CRO
White Offer
A fully compliant, policy-safe offer requiring no cloaking.
A white offer is a fully compliant, policy-safe offer that can be advertised openly on any platform with no cloaking, no white pages, and no account-farming infrastructure. E-commerce products, legal services, mainstream apps, and licensed regulated products in permitted GEOs all qualify — the creative and lander you submit for review are exactly what every user sees.
For buyers, white offers trade margin for stability: payouts are usually thinner than gray verticals, but accounts live long, pixels accumulate clean data, and campaigns scale without ban anxiety. Many teams run white offers alongside gray ones to age accounts and diversify revenue. The mistake is applying gray-vertical habits — aggressive claims or clickbait angles — to a white offer and needlessly burning an account that had every right to live.
In buyer speech
“Let's put the new accounts on a white offer for two weeks first — age them properly before we move anything aggressive onto them.”