Payment & Metrics
Offer Cap
The maximum number of conversions an advertiser will pay for in a given period.
An offer cap is the maximum number of conversions an advertiser will pay for within a given period — daily, weekly, or monthly. Once you hit the cap, further conversions typically go unpaid or the offer pauses for your account, so the cap defines the ceiling of how much volume you can profitably send.
Caps exist because advertisers manage budgets and test new traffic sources cautiously; fresh affiliates commonly start with 5–10 FTDs a day. For buyers, the cap dictates campaign architecture: you cannot scale spend past what the cap absorbs, so overflow traffic needs a backup offer in the tracker rotation. Consistently hitting cap with quality traffic is your leverage for raises — ask your AM for a bump with KPI data in hand, and never quietly run over cap expecting payment.
In buyer speech
“We hit the 15-FTD daily cap by 4pm again — get the AM to raise it or I'm routing the evening traffic to the backup brand.”