Tech & Tracking
Force
Forcing completion of a specific tracked action, e.g. via a forced click or auto-redirect.
Force refers to compelling completion of a specific tracked action rather than leaving it to the user's choice — for example a forced click that registers on any tap, or an auto-redirect that pushes the visitor onward without an explicit action. It's a mechanic for guaranteeing a tracked event fires, often used to bridge funnel steps or inflate an action count in the tracking chain.
Buyers encounter forcing in aggressive funnels and pop/redirect traffic where the goal is to move users to the offer with minimal friction. The tradeoff is quality and compliance: forced actions boost front-end numbers but usually crater downstream conversion and deposit quality, and platforms treat forced redirects as a policy violation. Use it knowingly — a high forced-click count that produces no FTDs is just noise.
In buyer speech
“They're forcing the click on that zone, so the CTR looks insane but zero of it deposits — cut it.”