NGR

Net Gaming Revenue is the operator's actual profit from a player: total bets minus player wins minus bonuses granted, often with payment processing fees and taxes deducted as well depending on the contract. It is the standard base figure that RevShare percentages in iGaming are applied to — you earn a share of NGR, not of raw deposits or turnover.

Buyers on RevShare deals must read the NGR definition line by line, because deductions vary wildly between programs: some subtract only bonuses, others pile on admin fees, chargebacks, and payment costs that quietly shrink the base. A '40% RevShare' on a heavily-deducted NGR can pay less than 25% on a clean one. Also understand negative NGR — when a player wins big, some programs carry that negative balance against your future earnings.

An illustrative month, in round numbers and not a benchmark: players bet 100,000, win 92,000 and take 3,000 in bonuses, so NGR is 5,000 and a 35% RevShare pays 1,750. The same month with 2,000 of extra deductions pays 1,050. The percentage never changed, the base did, which is why the first question on any RevShare deal is how NGR is defined, before the percentage.

If you want to increase NGR, the lever you control is player quality, not the percentage. Traffic that redeposits and stays active produces NGR; bonus hunters who take the welcome offer and leave produce a near-zero or negative base. That is why RevShare partners look at retention and Reg2Dep before volume, and why the same GEO can pay very differently from two sources. A CPA deal ignores NGR and pays a fixed amount per depositor, and a hybrid deal pays both.