Net Profit

Net profit is what remains after all costs are subtracted from revenue — not just ad spend, but every expense the operation carries: accounts and agency fees, proxies and anti-detect tools, app rents, trackers, creative production, and team payroll where applicable. It is the bottom-line figure, as opposed to gross profit or ROI calculated on media spend alone.

Buyers routinely overstate performance by quoting dashboard profit that ignores infrastructure costs, which in grey-hat iGaming can consume a serious share of margin — banned accounts and app replacements are recurring expenses, not one-offs. Net profit is also the number that matters for pay structures, since most teams compensate buyers on a percentage of it. Reconcile monthly against actual payouts received, not tracked conversions; rejections and holds live in the gap between the two.