Fraud & Compliance
Engagement Inflation (Накрутка)
Artificially inflating engagement metrics such as views, clicks or installs.
Engagement inflation — nakrutka in CIS buyer slang — is artificially pumping up engagement metrics like views, likes, clicks, followers, or installs using bots, click farms, or paid microtask services. The numbers look real in dashboards but represent no genuine human interest. It spans everything from boosting a pre-landing page's social proof to faking app installs to manipulate store rankings or ad account trust.
Buyers encounter it when warming up social accounts and communities for cloaked campaigns, boosting creatives' initial engagement to game algorithmic distribution, or inheriting inflated stats when buying aged accounts and channels. Platforms actively purge fake engagement, so inflated assets can crater overnight, and ad accounts warmed with bot activity often get flagged faster than fresh ones. Treat any traffic source whose engagement ratios look too symmetrical as inflated until proven otherwise.
In buyer speech
“Don't buy that Telegram channel for the funnel — 50k subs but 200 views per post means the engagement is pure nakrutka.”