Fraud & Compliance
Bot Traffic
Non-human clicks and installs generated by scripts or click farms.
Bot traffic is non-human volume — clicks, impressions, installs, and even form-fills generated by scripts, headless browsers, emulators, or click farms rather than genuine users. It ranges from crude datacenter bots that any filter catches to sophisticated residential-proxy setups that mimic human behavior, spoof devices, and defeat basic anti-fraud checks. Whatever the sophistication, it produces zero real customer value.
Buyers face bots in two directions: as pollution in cheap traffic sources that eats budget and wrecks funnel math, and as an accusation when an advertiser's anti-fraud vendor flags their traffic and freezes payouts. Standard defenses include click-level filtering in the tracker, honeypot checks on landers, and comparing tracker clicks against platform-reported ones — a large mismatch usually means bots. In iGaming, bot registrations without deposits are the classic red flag advertisers screen for.
In buyer speech
“Tracker shows 3x the clicks Facebook billed us for — something's injecting bot traffic between the redirect and lander, check the TDS chain.”