Traffic & Channels
Traffic Flood (Залив)
Slang for sending a large batch/flood of traffic into a funnel at once.
Traffic flood — 'zaliv' in CIS buyer slang — means sending a large batch of traffic into a funnel at once: launching or scaling campaigns hard so volume pours in over hours or days rather than trickling. The word covers the whole act of pushing spend live, which is why buyers say they are 'flooding' an offer or a geo.
Floods are how tested funnels get monetized: once a bundle of creative, lander and offer proves ROI, the buyer floods it before creative fatigue, rising auction prices or moderation kill the window. The discipline is cap awareness — flooding past the advertiser's cap produces unpaid conversions — plus watching that quality KPIs hold at scale, since a flood of junk traffic gets the whole account cut.
In buyer speech
“The bundle is confirmed profitable — starting the flood tonight, 20 accounts, and warn the AM so we don't smash through the cap.”