Traffic & Channels
Smartlink
A single link that auto-routes each visitor to the best-matching offer by geo, device and source.
A smartlink is a single URL that automatically routes each visitor to the best-matching offer based on geo, device, OS, carrier and traffic source, using the network's internal optimization to maximize expected revenue per click. Instead of picking offers manually, the buyer sends mixed traffic to one link and the system monetizes every segment.
Smartlinks shine for leftover and untargetable traffic — remnant popunder volume, mixed-geo push lists, or dating and sweeps traffic too fragmented to split by hand. The economics cut both ways: the network's algorithm takes its margin and you lose transparency into which offers actually serve. Serious buyers benchmark smartlink EPC against direct offers for their top segments and peel off any geo that earns more when run directly.
In buyer speech
“Dump the mixed-geo remnant traffic into the dating smartlink — everything except Germany, which pays better on the direct offer.”