Business & Payments
Rebill
A recurring billing charge on a subscription-style offer.
A rebill is a recurring charge against a customer's card on a subscription-style offer — the automatic billing that follows an initial purchase or trial. In affiliate economics, rebills are where trial-based nutra, streaming, and dating offers actually make their money: the front-end sale often runs at a loss, and profitability depends on how many billing cycles the average customer survives.
Buyers meet rebills through payout structures: some offers pay a flat CPA on the trial, others share rebill revenue via revshare, which rewards quality traffic that sticks. The pitfall is traffic quality feedback — misled users cancel or charge back after the first rebill, tanking the advertiser's metrics and getting your traffic cut or clawed back. Aggressive creatives inflate front-end numbers and destroy rebill retention.
In buyer speech
“The advertiser bumped our payout because rebill retention on our cohort is holding through cycle three — clean pre-lander paying off.”