Traffic & Channels
Push Notifications
Browser or in-page push notifications — cheap, high-volume traffic.
Push notifications are an ad format delivered as browser or in-page push messages — a small icon, headline and description that lands directly in the user's notification tray or on the page. Users opted in to receive them on some publisher site, and networks resell that subscriber attention as cheap, extremely high-volume clicks across nearly every geo.
Push is a workhorse channel for iGaming, dating, sweeps and mVAS because entry costs are tiny and tests are fast. The catch is subscriber-list fatigue: fresh subscribers convert several times better than old ones, so buyers pay premiums for 0-3 day user lists and rotate creatives constantly. Expect low intent, filter bot-heavy sub-sources early, and never judge push on CTR alone.
In buyer speech
“Launch the new casino creatives on fresh push subscribers only — the 30-day-plus lists barely cover the click cost.”