Traffic & Channels
KWAI
Short-video platform used as an advertising and traffic source.
KWAI is Kuaishou's international short-video platform, used by media buyers as an advertising and traffic source through its Kwai for Business ads platform. Its strongholds are Brazil and wider LatAm plus parts of Southeast Asia and MENA, offering TikTok-style vertical video inventory to an audience that in some geos rivals TikTok's reach.
Buyers treat KWAI as the go-to alternative for LatAm-focused iGaming and app campaigns: creative formats mirror TikTok, so winning videos port over directly, while auctions are often cheaper and moderation historically more forgiving. The limitations are geographic — outside its core markets volume drops sharply — and a thinner optimization toolkit, so funnels should be validated on quick postback signals early.
In buyer speech
“Our TikTok winners went straight onto KWAI for Brazil — same creatives, 30% cheaper CPMs, deposits holding steady.”