Tech & Tracking
API Offers
Offers integrated via a direct API connection rather than manual link tracking.
API Offers are offers integrated through a direct API connection between your platform and the advertiser or network, rather than through manually placed tracking links. Conversions, payouts, offer status and sometimes creative assets sync automatically over the connection, keeping caps, payouts and availability current without manual updates and reducing the errors that come from hand-built links.
Buyers and networks favor API integrations for scale — they pull live offer data, auto-pause capped offers and receive conversions in real time. The tradeoff is setup complexity and dependency on the advertiser's API uptime; when their endpoint lags or changes, your data goes stale silently. Confirm the API pushes conversion status and payout, not just a bare conversion ping, before relying on it for optimization.
In buyer speech
“Switch these to API offers so caps update automatically — I'm tired of sending traffic to offers that quietly went dark.”