Activity Log

An Activity Log is a chronological record of user or system actions kept for audit and debugging — logins, campaign edits, rule changes, conversion events and errors, each timestamped so you can reconstruct what happened and when. In trackers and ad platforms it's the trail that lets you see who changed what and diagnose why a campaign behaved unexpectedly.

Buyers reach for the activity log when numbers don't add up or something breaks mid-flight — a paused campaign that shouldn't be, a rule that fired wrong, or a conversion that vanished. On shared accounts it's also how you catch an automated rule or teammate that altered a budget. The pitfall is ignoring it until a crisis; skim it after major changes so anomalies surface before they cost you spend.