Verticals
Sweepstakes
Sweepstakes offers ("win an iPhone") — low-friction lead-gen, popular on push and pop traffic.
Sweepstakes are prize-draw offers — "win an iPhone," gift cards, retail vouchers — built as low-friction lead generation, and they thrive on push and pop traffic. The user enters an email or completes a short form for a chance to win; advertisers monetize the leads through email marketing, mobile subscriptions (CC-submit variants), or data. Payouts are small, from cents for SOI to a few dollars for credit-card submit flows.
Sweeps are the standard training vertical for pop and push buyers: conversion flows are two clicks long, feedback is instant, and losing tests cost little. The economics are a pure spread game — fractions of a cent per impression against sub-$1 payouts — so success lives in blacklisting placements and creative iteration. Pitfall: CC-submit sweeps pay better but sit close to misleading-billing territory, and networks purge that traffic without warning.
In buyer speech
“Push the iPhone 17 sweepstakes angle on the ID pop list — SOI pays 40 cents and the flow converts even on the trashiest placements.”