Creative & CRO
SS Offers
Self-serve offers accessible directly through a platform without manager approval.
SS offers are self-serve offers — deals a buyer can activate directly through a network's platform without waiting for manager approval, negotiation, or access requests. You browse the marketplace, grab your tracking link, and send traffic the same day, with payouts, caps, and allowed traffic types published upfront in the offer card.
Self-serve offers are the workhorse for testing: when you want to validate a new GEO or angle quickly, instant activation beats a three-day approval thread. The trade-off is that everyone else has the same access, so angles saturate fast and payouts sit at market baseline. Buyers typically use SS offers to prove volume, then leverage those numbers to negotiate private terms or bumped payouts on the same offer.
In buyer speech
“No time to wait on approvals — grab the SS version of the offer, validate the GEO this week, then we negotiate a private rate.”