Creative & CRO
SP Offer
A semi-private offer with restricted access or special approval requirements.
An SP offer is a semi-private offer — one that isn't listed on a network's public marketplace and requires restricted access, manager approval, or proof of traffic quality before a buyer can run it. Networks gate these offers to protect the advertiser's cap, keep traffic quality high, and reserve the best payouts for partners with a proven track record.
For buyers, SP offers usually mean better economics: higher payouts, less competition on angles, and caps that aren't already exhausted by the whole market. Getting access is a relationship game — you demonstrate volume and quality on open offers, then your affiliate manager unlocks the semi-private tier. The pitfall is burning that access with mixed or incentivized traffic; lose an SP offer for quality reasons and the manager rarely reopens it.
In buyer speech
“Ask our AM to unlock that SP casino offer — we've pushed clean FTDs on their open offers for three months, we've earned the bump.”