Fraud & Compliance
ЦУПИС Registry
A government-run registry system used to license and control regulated advertising in some jurisdictions.
The ЦУПИС Registry is a government-run registry and payment-control system used to license and monitor regulated gambling operators in certain jurisdictions, most notably Russia's TSUPIS system for legal bookmakers. Operators must route player payments and registrations through the centralized system, and only registry-listed brands may legally advertise. It gives the state full visibility into deposits, withdrawals, and player identity in the regulated segment.
For media buyers this splits the market in two: legal ЦУПИС-connected bookmakers with compliant but conversion-heavy funnels (mandatory registry registration crushes Reg2Dep), versus offshore brands with smoother funnels but advertising that is illegal in-country, forcing cloaking, mirror domains, and grey traffic sources. Payouts reflect the trade-off — regulated brands pay less for cleaner traffic, offshore brands pay premiums to compensate buyers for platform bans and legal exposure.
In buyer speech
“Legal betting offers in that GEO all require ЦУПИС registration — expect Reg2Dep around half of what the offshore mirror brands pull.”