Payment & Metrics
Minimum Deposit
The smallest deposit counted as a valid FTD for payout.
Minimum Deposit is the smallest deposit amount that counts as a valid FTD for payout purposes under an offer's terms. If the advertiser sets a $20 minimum and your player deposits $10, you get nothing for that conversion — regardless of what your tracker or the brand's cashier shows as a completed deposit.
This threshold is one of the most overlooked lines in offer terms, and it silently kills campaigns: creatives and landers promising 'deposit from $5' generate deposits below the payable bar. Buyers should align funnel messaging with the minimum — anchor users toward qualifying sums via bonus framing — and verify what the brand's own cashier suggests as the default amount. On weekly reconciliation, compare rejected FTDs against this rule before assuming shaving.
In buyer speech
“Half our rejected FTDs deposited under the €20 minimum — update the lander copy to push the €25 bonus tier instead.”