Payment & Metrics
KPI
Key Performance Indicator — the metric a campaign or team is measured against.
A Key Performance Indicator is the specific metric a campaign, buyer, or team is measured against — the number that defines success in a given deal or period. In affiliate iGaming the term carries a second, contractual meaning: the quality thresholds an advertiser sets for traffic, such as minimum Reg2Dep, redeposit rate, or average deposit sum.
Missing the advertiser's KPI is the most common reason payouts get cut or capped, so buyers must know the exact thresholds before spending a dollar, not after the first quality review. Internally, teams set their own KPIs — cost per FTD, daily FTD volume, ROI per buyer — to keep optimization honest. When negotiating an offer, get the KPI terms and the measurement window in writing; verbal assurances evaporate at settlement time.
In buyer speech
“The advertiser's KPI is 30% redeposit within two weeks — our push traffic sits at 22%, so expect a payout conversation soon.”