Payment & Metrics
FTD
First Time Depositor — a player making their first real-money deposit, the core iGaming conversion event.
A First Time Depositor is a player making their first real-money deposit at a casino or betting brand — the core conversion event of iGaming affiliate marketing. Most CPA deals pay on the FTD, quality KPIs are measured against FTD behavior, and buyer dashboards are ultimately organized around cost per FTD as the decisive unit of performance.
Everything in an iGaming funnel exists to manufacture FTDs efficiently: creatives sell the win, landers and PWAs remove friction, and push sequences chase users who registered but stalled before depositing. Note that advertisers define FTD validity — minimum deposit sums, banned payment methods, duplicate and fraud checks all determine whether a deposit counts for payout. Reconcile your tracker's FTD count against the advertiser's weekly; discrepancies compound fast at scale.
In buyer speech
“We closed the day at 47 FTDs off $3,900 spend — that's $83 per dep against a $140 payout, keep it running overnight.”