COD Acceptance Rate (Выкуп)

COD acceptance rate — vykup in CIS buyer slang — is the percentage of cash-on-delivery orders that customers actually accept and pay for when the courier arrives. Since COD buyers pay nothing upfront, the gap between placed orders and paid deliveries is where the real economics live: an order that gets refused at the door costs the advertiser fulfillment and return shipping while generating zero revenue.

Buyers on COD verticals like nutra and wow-goods get paid on approved or bought-out orders, not raw leads, so acceptance rate directly multiplies EPC. It's driven by factors partly in your control — angle honesty, price framing, delivery-time expectations on the lander — and partly not, like call-center confirmation quality and courier speed in that GEO. Experienced buyers demand acceptance-rate stats per GEO before launching, because a 70% versus 45% vykup is the difference between scaling and shutting down.