Fraud & Compliance
Ad Disclosure Labeling
Mandatory ad-disclosure labeling required by law in some jurisdictions.
Ad disclosure labeling is the legally mandated marking of paid promotional content so audiences know it's advertising — 'реклама' tags with advertiser identifiers under Russian ad-marking law, #ad disclosures under FTC rules, or 'paid partnership' labels required by platform policy. Requirements vary by jurisdiction but increasingly include registering creatives in government systems and displaying unique tokens, with fines landing on both advertisers and the channels that run unlabeled ads.
Buyers running influencer seedings, Telegram placements, or native-looking content in regulated jurisdictions must budget for labeling compliance: registered creatives are traceable, which is incompatible with grey verticals, pushing those campaigns toward unlabeled placements that carry fines for the publisher. Even in white verticals, disclosure labels measurably dent CTR versus native-looking posts, so the compliance cost shows up directly in campaign economics, not just legal risk.
In buyer speech
“The channel owner wants 30% extra to run our post without the ad disclosure label — he's pricing in the fine risk himself.”