Fraud & Compliance
KYC
Know Your Customer — identity verification requirements that affect Reg2Dep on regulated offers.
KYC — Know Your Customer — is the identity verification process regulated businesses must run on users: document upload, selfie checks, address confirmation, sometimes source-of-funds questions. For iGaming and fintech offers, KYC is legally mandatory before withdrawals and often before deposits, directly shaping how many registered users survive to become the paying customers affiliates get paid for, which is why it affects Reg2Dep on regulated offers.
For media buyers, KYC friction is a funnel variable you don't control but must price in: two offers with identical payouts can differ massively in real EPC because one brand verifies at registration and the other only at withdrawal. Traffic from users who fail or abandon KYC never converts to deposits, so licensed, strict-KYC brands typically need higher payouts or baselines to compete with looser offshore offers for the same traffic.
In buyer speech
“Reg2Dep tanked on the new brand — they moved KYC to before first deposit, so half our regs bail at document upload.”