Verticals
Betting
Sports betting vertical — traffic spikes around major sporting events, retention driven by live odds and cashout.
Betting is the sports wagering vertical: sportsbooks paying affiliates for depositing bettors. Its rhythm is event-driven — traffic and conversion spike around major fixtures like the Champions League, World Cup, or big UFC cards — while retention is powered by product features such as live odds and cashout. Payout models mirror gambling: CPA per first deposit, RevShare, or hybrid.
Buyers plan betting campaigns around the sporting calendar, ramping budgets days before marquee events and riding cheap, high-intent traffic through match day. Creatives referencing specific teams or odds convert well but burn fast and can trigger policy flags. The trap is the dead period between seasons — CPAs stay flat while deposit intent collapses, so experienced teams rotate GEOs to follow whichever league is currently live.
In buyer speech
“World Cup qualifiers start Thursday — load the betting creatives tonight, CPMs will be cheap and deposit intent goes through the roof.”