Case Study
Meta Ads Setup
Optimization for The Multiple
The Multiple is an in-house media buying team managing a large portfolio of European casino brands, running long-term direct deals and driving FTDs through Meta ads.
The Starting Point
"Right now we are live with iGaming Meta but using Web2Web, results aren't consistent and we are getting high CPAs."
Key Findings
- Scan:GEOs: Germany, Denmark, Canada, Ireland, Norway
- Scan:Events: Leads goal & Purchase goal mixed
- Scan:Audiences: Retargeting, LAL, Advantage+
- Scan:Funnel: Basic Web2Web (No PWA/Apps)
Before Audit (Germany)
$600+
CPA per FTD
Our Approach
01
Deep Structural Audit
We conducted a full-stack analysis of their entire ecosystem - tracking logic, attribution windows, and account hierarchy - rather than just looking at ad creatives.
02
CIS Strategies Implementation
Applying aggressive optimization techniques common in Eastern Europe but rare in Western agencies:
v Rebuilt campaign structure
v LTV-based optimization rules
v Funnel flow redesign
The Results
Before
$600+
CPA
After Solution
$250
CPA per FTD
Snapshot from one of the active ad accounts (shared with permission)
"
They valued not just the methodology, but the fact that our product is constantly evolving. The combined value of the audit + training turned out to be significantly higher than expected.
- Client Feedback
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